Friction

Switching reason · Other · Blocks work

Built own analytics because PostHog was overkill for simple attribution needs

1 source thread · first seen 2026-04

Summary

A developer wanted basic country, UTM, entry page and revenue attribution for side projects and found PostHog too heavy for that, so ended up building their own analytics service.

Affects
indie developer with side projects
Switched to or considered
self-built analytics

Evidence

Excerpts are copied word for word from the source; follow the link to read it in full.

“PostHog was overkill for what I wanted (Country, Origin, UTMs, per-user attribution, entry page, revenue)”

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