Switching reason · Pricing & plans · Causes churn
High costs for large subscriber lists prompt self-hosting
1 source thread · first seen 2023-11
Summary
A newsletter team says Mailchimp and similar services are very expensive above 100,000 subscribers, so they host email themselves to save money despite the usability and maintenance burden.
- Affects
- Newsletter operators with more than 100,000 subscribers
- Workaround
- Host email themselves, accepting reduced usability and the need to maintain servers and deliverability.
- Switched to or considered
- Self-hosted email
Evidence
Excerpts are copied word for word from the source; follow the link to read it in full.
“most software (such as MailChimp) that provides the services we need is very expensive, especially if you have more than 100k subscribers”