Friction

Mailchimp

mailchimp.com · Email and marketing

Email marketing and audience platform for small and mid-sized businesses.

116 open items · 93 source threads · 1 source type · updated 2026-04

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This page rests on 93 Hacker News threads. No other public source type applies to Mailchimp yet; every item links to the comment it came from.

Pain points 70

ItemAreaSeveritySupportLast seen
Mailchimp pricing is high for a 30,000-contact newsletter

The user says Mailchimp would cost $300 per month for 30,000 contacts, which feels too expensive for a non-commercial newsletter.

Affects: Newsletter creators with large, non-commercial mailing lists

Pricing & plansBlocks work4 sources2022-07

“For 30k contacts, they want $300/month”

“services like mailchimp can get expensive really fast for projects that not seek profit like a personal blog”

Mailchimp is expensive to run campaigns

The author says Mailchimp can be expensive for customer-update campaigns, prompting them to try alternatives and build a lower-cost option.

Affects: Teams sending customer updates

Pricing & plansBlocks work2 sources2020-08

“I have tried several marketing platforms such as Mailchimp and Sendy. However, they can be really expensive or hard to maintain/set-up”

“It seems that Amazon did to SendGrid what SendGrid did to "1 cent per email" providers such as Mailchimp”

Account closed without warning based on country

Mailchimp closed the conservation society’s account because it was Iranian, leaving the organization unable to continue using the service.

Affects: Iranian wildlife conservation organization

OtherCauses churn1 source2024-05

“Mailchimp, closed our account without any warning, solely because we are Iranian”

Subscriber database unavailable after account closure

After closing the account, Mailchimp did not allow the organization to back up its 20-year-old subscriber and recipient database, putting its records at risk of loss.

Affects: Iranian wildlife conservation organization

Data export & migrationCauses churn1 source2024-05

“without allowing us to back up the 20-year-old database of subscribers and recipients”

Campaign editor failed before a deadline

The Mailchimp editor malfunctioned in production, preventing the team from editing a campaign before its deadline and causing a financial loss.

Affects: Campaign team

Reliability & bugsCauses churn1 source2023-03

“the editor kept failing to function properly”

Transactional account blocked after a test email

Locked: summary and evidence are part of Sprint Pass and Pro

Reliability & bugsCauses churn1 source2022-08
Account deletion and conflicting claims about data recovery

Locked: summary and evidence are part of Sprint Pass and Pro

Reliability & bugsCauses churn1 source2018-12
Account deleted without warning

Locked: summary and evidence are part of Sprint Pass and Pro

Reliability & bugsCauses churn1 source2018-12
Mailchimp cut off an organization’s email service

Locked: summary and evidence are part of Sprint Pass and Pro

Reliability & bugsCauses churn1 source2017-08
Mailchimp is prohibitively expensive for large mailing lists

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansCauses churn1 source2016-04
A/B testing requires fragmented sends and can trigger account bans

Locked: summary and evidence are part of Sprint Pass and Pro

Reporting & analyticsCauses churn1 source2014-05
A small subscriber increase doubled the Mailchimp bill

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansCauses churn1 source2013-08
Drag-and-drop editing can break email layouts

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityBlocks work1 source2026-04
Unverified signups enable repeated spam

Locked: summary and evidence are part of Sprint Pass and Pro

Reliability & bugsBlocks work1 source2026-04
No passkey or security-key protection against phishing

Locked: summary and evidence are part of Sprint Pass and Pro

Permissions & securityBlocks work1 source2025-03
Mailchimp costs can rise substantially at scale

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2024-08
Mailchimp is too expensive for its features

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2024-07
Template editor bugs break designs

Locked: summary and evidence are part of Sprint Pass and Pro

Reliability & bugsBlocks work1 source2024-02
Unsubscribed contacts remain in Mailchimp

Locked: summary and evidence are part of Sprint Pass and Pro

Permissions & securityBlocks work1 source2023-06
Signup bots require manual list cleanup before newsletters

Locked: summary and evidence are part of Sprint Pass and Pro

Reliability & bugsBlocks work1 source2022-09
Embedded signup forms limit control over form behavior

Locked: summary and evidence are part of Sprint Pass and Pro

CustomizationBlocks work1 source2022-09
Frustration with recurring Mailchimp security disclosures

Locked: summary and evidence are part of Sprint Pass and Pro

Permissions & securityBlocks work1 source2022-08
Spam complaints can put a sender’s account at risk

Locked: summary and evidence are part of Sprint Pass and Pro

Reliability & bugsBlocks work1 source2022-08
Unable to find a way to process email bounces

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityBlocks work1 source2022-07
Mailchimp pricing is prohibitive for large contact lists

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2021-10
Mailchimp pricing feels high

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2021-09
Email design lacks a solid WYSIWYG editor

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityBlocks work1 source2021-09
Mailchimp’s feature set feels overpriced and bloated

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2021-08
Mailchimp automation is expensive and clunky

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2020-12
Mailchimp is too expensive for budget-conscious companies

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2019-07
Mailchimp is expensive for small lists and bootstrapped startups

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2019-07
Free plan blocks creating additional audiences

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2019-05
Real-name and location requirement blocks pseudonymous signup

Locked: summary and evidence are part of Sprint Pass and Pro

Permissions & securityBlocks work1 source2018-09
Slow API access to segments and missing GDPR member fields

Locked: summary and evidence are part of Sprint Pass and Pro

API & developer experienceBlocks work1 source2018-06
Mailchimp appears unprepared for GDPR requirements

Locked: summary and evidence are part of Sprint Pass and Pro

OtherBlocks work1 source2018-06
Subscriber growth makes Mailchimp pricing feel disproportionate

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2018-04
Copying campaigns can break merge fields, text, and images

Locked: summary and evidence are part of Sprint Pass and Pro

Reliability & bugsBlocks work1 source2018-04
Password reset links exposed in Mailchimp logs

Locked: summary and evidence are part of Sprint Pass and Pro

Permissions & securityBlocks work1 source2018-01
Limited control over sending email independently

Locked: summary and evidence are part of Sprint Pass and Pro

CustomizationBlocks work1 source2017-10
Mailchimp backend lacks UTF-8 local-part support

Locked: summary and evidence are part of Sprint Pass and Pro

IntegrationsBlocks work1 source2017-07
Mailchimp recipient limits make higher-volume use expensive

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2017-07
Limited features for automating email sequences

Locked: summary and evidence are part of Sprint Pass and Pro

CustomizationBlocks work1 source2017-03
Advanced automation branches are difficult to configure

Locked: summary and evidence are part of Sprint Pass and Pro

CustomizationBlocks work1 source2016-10
Mailchimp costs far more than SES for comparable delivery

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2016-07
Mandrill pricing makes switching costly

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2016-03
Concern about Mandrill’s future support and innovation

Locked: summary and evidence are part of Sprint Pass and Pro

SupportBlocks work1 source2016-03
Mailchimp editor is buggy and advanced editor shuts down

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityBlocks work1 source2016-03
Mandrill pricing tied to bulk Mailchimp plans

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2016-02
Mailchimp emails consistently land in spam

Locked: summary and evidence are part of Sprint Pass and Pro

Reliability & bugsBlocks work1 source2015-10
Mailchimp used to send unsolicited marketing emails

Locked: summary and evidence are part of Sprint Pass and Pro

OtherBlocks work1 source2015-10
Domain verification rejects generic sender addresses

Locked: summary and evidence are part of Sprint Pass and Pro

Setup & onboardingBlocks work1 source2014-07
New campaign UI has rushed design bugs

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityBlocks work1 source2013-09
No phone support for Mailchimp customers

Locked: summary and evidence are part of Sprint Pass and Pro

SupportBlocks work1 source2011-12
Web UI controls are difficult to find

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityBlocks work1 source2011-04
Redesigned site makes help content hard to use

Locked: summary and evidence are part of Sprint Pass and Pro

DocumentationBlocks work1 source2011-02
Sending a few thousand emails feels expensive

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2009-03
Mailchimp pricing and dark patterns are frustrating

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansAnnoyance1 source2024-11
Mailchimp takes extensive training for volunteers

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityAnnoyance1 source2024-06
Cluttered interface makes features hard to find

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityAnnoyance1 source2024-02
Removal of the “I did not sign up” button

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityAnnoyance1 source2022-07
Mailchimp can be expensive

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansAnnoyance1 source2021-05
Mailchimp and Mandrill feel too expensive

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansAnnoyance1 source2021-05
Mailchimp feels too complicated for simple newsletters

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityAnnoyance1 source2019-10
Changing Mailchimp forms during a migration is annoying

Locked: summary and evidence are part of Sprint Pass and Pro

Data export & migrationAnnoyance1 source2019-03
Contact import does not correct basic email syntax errors

Locked: summary and evidence are part of Sprint Pass and Pro

Data export & migrationAnnoyance1 source2019-03
Mailchimp is not delightful to use

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityAnnoyance1 source2017-03
Mailchimp account requirement raises Mandrill costs

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansAnnoyance1 source2016-02
Mailchimp blog mislabels confirmed and double opt-in

Locked: summary and evidence are part of Sprint Pass and Pro

DocumentationAnnoyance1 source2015-07
Fixed 600px template width leaves excess whitespace in drafts

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityAnnoyance1 source2011-06
Redesign imagery undermines Mailchimp’s ease of use

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityAnnoyance1 source2011-02

Feature requests 14

ItemAreaSeveritySupportLast seen
Keep new offerings optional for existing customers

The commenter wants Mailchimp to preserve its value for its original customers while pursuing growth through optional offerings that do not shift their costs onto the broader user base.

Affects: Original customers and small businesses

Pricing & plansBlocks work1 source2021-08

“new options that are truly optional and not subsidized by the entire user base”

Add a confirmation challenge before sending mass email

The sender worries about accidentally emailing the entire mailing list and wants a CAPTCHA, puzzle, or simple math question before a mass send.

Affects: Email senders

UI & usabilityBlocks work1 source2021-06

“I wish these mass-emailer companies ask you to solve a captcha, puzzle, or a simple math question before you send out a mass mailer”

Use a custom domain for tracked links

The author asks Mailchimp to let businesses configure DNS so links in emails use their own domain rather than a Mailchimp subdomain, helping those links appear less suspicious.

Affects: Businesses concerned about email phishing appearance

CustomizationBlocks work1 source2018-10

“If you create the record, they'd make the links use your domain”

Looking for an alternative after Mailchimp email restrictions

The author asks for alternatives to Mailchimp and specifies that a suitable service should have a usable API, transactional email support or integrations, and an easy-to-use workflow.

API & developer experienceBlocks work1 source2018-03

“What alternatives to Mailchimp would folks recommend?”

Option to require double opt-in for new lists

The commenter asks for a setting that requires double opt-in before a person is added to a new Mailchimp list.

CustomizationBlocks work1 source2017-11

“it would be nice if they gave a user the option to require double opt-in on their email before being added to a new MailChimp”

Custom Return-Path domain is unavailable

Locked: summary and evidence are part of Sprint Pass and Pro

API & developer experienceBlocks work1 source2017-09
Add in-app, SMS, and push messaging

Locked: summary and evidence are part of Sprint Pass and Pro

IntegrationsBlocks work1 source2016-10
Add device testing tools for email previews

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityBlocks work1 source2013-11
Ask to use Mandrill for cheaper newsletter sending

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2012-06
Reuse campaign templates for transactional emails

Locked: summary and evidence are part of Sprint Pass and Pro

API & developer experienceBlocks work1 source2011-02
Add batch synchronization for Mailchimp integrations

Locked: summary and evidence are part of Sprint Pass and Pro

API & developer experienceBlocks work1 source2009-03
Offer single opt-in for email signups

Locked: summary and evidence are part of Sprint Pass and Pro

CustomizationAnnoyance1 source2017-10
Better controls for email subscription permissions

Locked: summary and evidence are part of Sprint Pass and Pro

Permissions & securityAnnoyance1 source2017-10
Better reports for autoresponder emails

Locked: summary and evidence are part of Sprint Pass and Pro

Reporting & analyticsAnnoyance1 source2011-01

Workarounds 4

ItemAreaSeveritySupportLast seen
Targeting Mailchimp users requires a manual export-import workflow

To email a selected group of users based on their activity, the author has to query the database, export a CSV, and import it into Mailchimp. They describe this as an annoying process.

Affects: Startups

Data export & migrationBlocks work1 source2023-07

“I have to do a SQL query, export that to a CSV, import to MailChimp, send”

Disabling double opt-in for waitlists

Double opt-in left many waitlist signups unconfirmed, so users did not receive product access and became confused. The author worked around this by disabling double opt-in.

Affects: Teams collecting beta waitlist signups

CustomizationBlocks work1 source2017-10

“I eventually used a work-around to disable double opt-in because so many users had signed up, never clicked the confirmation email”

Using Amazon SES to avoid Mailchimp list costs

The commenter says sending to a large list with Mailchimp would be expensive, so they use Amazon SES for daily bulk sends at very low cost.

Pricing & plansBlocks work1 source2016-10

“I've been able to use Amazon SES to send large blasts, daily for next to nothing”

Avoiding monthly fees for an infrequently used newsletter list

The author built a deployable newsletter tool to avoid paying recurring fees to Mailchimp or similar services for collecting addresses for a list used rarely.

Pricing & plansAnnoyance1 source2013-09

“so that you didn't have to pay monthly fees to a company like AWeber, Mailchimp, etc. just to collect emails for a list that won't”

Switching reasons 28

ItemAreaSeveritySupportLast seen
Mailchimp costs rise sharply as lists grow

The user found that Mailchimp’s costs increased quickly for their list size and switched to a lower-cost self-hosted mailing setup.

Pricing & plansCauses churn3 sources2018-10

“We switched to phplist + Amazon SES several years back after calculating what our MailChimp bill would be for our list size”

“If you're using Mailchimp to handle a list of 10 million users you're definitely doing it wrong”

Considering self-hosted software to avoid Mailchimp's cost

The user is leaning toward an open-source, self-hosted newsletter tool rather than Mailchimp, citing its cost and their non-commercial use case.

Affects: Newsletter creators with non-commercial projects

Pricing & plansCauses churn2 sources2022-07

“the more I tend to use some open source solution and host it myself”

“instead of choosing Mailchimp I choose Mailerlite, which is Europe-based and, being less popular than Mailchimp, (much) less expensive”

Businesses moved from Mailchimp to High Level

The commenter says they moved all of their businesses and clients from Mailchimp and Klaviyo to High Level. No specific Mailchimp problem is given; the move itself is the stated switching behavior.

Affects: Businesses and their clients

OtherCauses churn1 source2024-11

“I've switched all my businesses and clients out of Mailchimp and Klaviyo to High Level”

Moved to Listmonk to reduce email costs

The user replaced Mailchimp with Listmonk and AWS SES, reporting savings of about $600 per month.

Pricing & plansCauses churn1 source2024-04

“We're saving ~600$/month by not using Mailchimp”

High costs for large subscriber lists prompt self-hosting

A newsletter team says Mailchimp and similar services are very expensive above 100,000 subscribers, so they host email themselves to save money despite the usability and maintenance burden.

Affects: Newsletter operators with more than 100,000 subscribers

Pricing & plansCauses churn1 source2023-11

“most software (such as MailChimp) that provides the services we need is very expensive, especially if you have more than 100k subscribers”

Account suspension without notice forced a migration

Locked: summary and evidence are part of Sprint Pass and Pro

Reliability & bugsCauses churn1 source2022-08
Left Mailchimp over a complex UI and difficult editor

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityCauses churn1 source2022-01
Audience limits and account changes prompt search for alternatives

Locked: summary and evidence are part of Sprint Pass and Pro

OtherCauses churn1 source2019-05
Mandrill acquisition disrupted account setup

Locked: summary and evidence are part of Sprint Pass and Pro

Reliability & bugsCauses churn1 source2018-12
Switched because Mailchimp bills by subscriber count

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansCauses churn1 source2018-11
Moved Mandrill sending to SparkPost after pricing changes

Locked: summary and evidence are part of Sprint Pass and Pro

API & developer experienceCauses churn1 source2016-03
Abrupt Mandrill terms change and shutdown prompt a search for alternatives

Locked: summary and evidence are part of Sprint Pass and Pro

Reliability & bugsCauses churn1 source2016-03
Mandrill’s 45-day account shutdown notice prompted a switch

Locked: summary and evidence are part of Sprint Pass and Pro

Reliability & bugsCauses churn1 source2016-02
Mandrill changes force unwanted Mailchimp accounts

Locked: summary and evidence are part of Sprint Pass and Pro

Setup & onboardingCauses churn1 source2016-02
Mandrill pricing changes prompted vendor reevaluation

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansCauses churn1 source2016-02
Mailchimp became too expensive for a large list

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansCauses churn1 source2014-01
Left Mailchimp over pricing compared with competitors

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansCauses churn1 source2013-11
Privacy policies deter companies from using Mailchimp

Locked: summary and evidence are part of Sprint Pass and Pro

Permissions & securityCauses churn1 source2012-09
Mailchimp costs too much for unused features

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansCauses churn1 source2012-01
Slow signup confirmation emails led to switching to SendGrid

Locked: summary and evidence are part of Sprint Pass and Pro

PerformanceCauses churn1 source2011-02
Clunky interface prompted a move away from Mailchimp

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityBlocks work1 source2025-01
High Mailchimp costs prompt outreach to potential switchers

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2024-12
Replaced Mailchimp with a self-hosted newsletter stack

Locked: summary and evidence are part of Sprint Pass and Pro

Pricing & plansBlocks work1 source2022-07
Mailchimp felt too clunky for launching a newsletter

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityBlocks work1 source2021-01
Seeking a non-US alternative over content policy concerns

Locked: summary and evidence are part of Sprint Pass and Pro

Permissions & securityBlocks work1 source2020-10
Advised to move CRM campaigns from Mailchimp to Customer.io

Locked: summary and evidence are part of Sprint Pass and Pro

IntegrationsBlocks work1 source2014-03
Switched to MadMimi for simpler, less flashy templates

Locked: summary and evidence are part of Sprint Pass and Pro

UI & usabilityBlocks work1 source2013-05
Switched to Ghost for integrated publishing and mailing

Locked: summary and evidence are part of Sprint Pass and Pro

IntegrationsAnnoyance1 source2023-12