Pain point · Reporting & analytics · Annoyance
Matomo cannot replace Google Analytics for audience background data
1 source thread · first seen 2021-01
Summary
Matomo only tracks on-site behaviour, so marketers who use Google's audience and interest data for decisions will not find a replacement.
- Affects
- Marketers
Evidence
Excerpts are copied word for word from the source; follow the link to read it in full.
“It's certainly not a replacement for Google Analytics if you use it to collect background information on your visitors”