Pain point · Reporting & analytics · Blocks work
Conversions over-attributed to direct entry after payment provider redirect
1 source thread · first seen 2022-01
Summary
After redirecting to a third-party payment provider, the original channel is lost, so direct entry is greatly over-attributed compared with Google Analytics.
- Affects
- E-commerce site owners
- Workaround
- Referrer exclusions, which only recategorize to direct entry
Evidence
Excerpts are copied word for word from the source; follow the link to read it in full.
“As a result we are over attributing the channel”