High HubSpot costs prompted a switch to UPilot → UPilot
“I was using Hubspot as well but made the switch, was getting insanely expensive”
HubSpot alternatives: where its users went, and why they left
HubSpot (hubspot.com) has 15 sourced reports on Friction, drawn from 29 public source threads (as of 2026-10-15), 8 of them describing a move away. This page reads them for one question: if you are leaving HubSpot, what do its users say they moved to, and what pushed them out?
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Where HubSpot users say they went
Switching reports that name a destination. A count is the number of reports naming it, not a market share: Friction only holds what people say in public.
| Named alternative | Reports naming it | Newest report |
|---|---|---|
| Munin | 1 | 2026 |
| Self-hosted open-source tools or file-based repositories | 1 | 2026 |
| UPilot | 1 | 2025 |
| Customer | 1 | 2022 |
| G Suite | 1 | 2021 |
In their words
Five-seat minimum makes the next tier too costly for a two-person team
“only issue is they only do a 5 user minium at the next tier and I cannot justify paying for three unused user licences”
Marketing automation pricing required multiple paid hubs → Customer.io
“We have only a single automation workflow, but it needs to both send emails and trigger a webhook”
Replaced HubSpot with self-hosted or file-based tools → Self-hosted open-source tools or file-based repositories
“We got rid of Hubspot, Slack, and many other tools we use for financial planning, etc”
What pushes people away from HubSpot
The most-reported open problems, worst severity first. Each links to the item with its source.
HubSpot is too expensive for cold outreach · Pricing & plans · Blocks work · 2 people
“HubSpot was too expensive, so I hacked a small outreach tool together using Claude: Gmail + Google Sheet + Apps Script”
A legacy integration broke after the v1 API sunset · API & developer experience · Blocks work
“Probably because someone at hubspot sunset their v1 api a few weeks too early”
Mobile ticket links fail to open the tagged comment · Mobile · Blocks work
“then click the link to it or it just opens the app and does nothing”
Attribution and campaign tracking require spreadsheet exports · Reporting & analytics · Blocks work
“attribution modeling and campaign tracking is a poor UX in my opinion, and I found myself exporting giant .CSVs to analyze with Excel and Python”
API cannot transfer state for many automations · API & developer experience · Blocks work
“their lack of support for over 50% of their workflow/sequence/queue automations products make state transfer impossible”
Other crm and sales tools on Friction, and what their users struggle with
Switching trades one set of problems for another. The same evidence, for each tool Friction covers in this category:
Salesforce
51 reports · 84 source threads · most-discussed area: API & developer experience
- Salesforce changes cannot be made quickly
- Copilot cannot access Salesforce data
- High Salesforce bills for basic CRM use
HubSpot vs Salesforce: side by side · Salesforce alternatives
Counts and reports reflect people who post in public (developers and technical buyers are over-represented). A tool with fewer reports is not a better tool; it may only be discussed less. How the data is built.