Matomo poorly suited to log-file analysis, user went back to AWStats → AWStats
“I only do log analysis and it doesn't really treat log access as a first class citizen”
Matomo alternatives: where its users went, and why they left
Matomo (matomo.org) has 19 sourced reports on Friction, drawn from 69 public source threads (as of 2026-10-15), 5 of them describing a move away. This page reads them for one question: if you are leaving Matomo, what do its users say they moved to, and what pushed them out?
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Where Matomo users say they went
Switching reports that name a destination. A count is the number of reports naming it, not a market share: Friction only holds what people say in public.
| Named alternative | Reports naming it | Newest report |
|---|---|---|
| Umami (compare) | 6 | 2025 |
| GoAccess | 3 | 2020 (over 5 years old) |
| AWStats | 1 | 2020 (over 5 years old) |
| Google Analytics | 1 | 2010 (over 5 years old) |
In their words
UI considered dated, prompting a move from Matomo to Umami → Umami
“Matomo has barely evolved in terms of UI, and it feels pretty dated now”
Moved from Matomo to Umami after hitting scaling limits → Umami
“We recently migrated from Matomo to Umami at work after hitting scaling issues with Matomo”
Switched from Matomo to Umami for lower maintenance and hosting effort → Umami
“Umami is perfect for my use case and a lot less work to maintain and host than Matomo”
What pushes people away from Matomo
The most-reported open problems, worst severity first. Each links to the item with its source.
Reporting API rejects ad hoc segments after upgrade · API & developer experience · Blocks work
“after upgrading our Matomo from 5.13.0 to 5.14.1 this stopped working”
Meta campaign orders appear attributed to Google · Reporting & analytics · Blocks work
“thousands of visits from campaigns attributed to Meta (correct), yet zero e-commerce orders (incorrect)”
Historical traffic data appears to be missing · Reporting & analytics · Blocks work
“I had data for at least a year and now traffic on the same pages start in March 2026”
Self-hosted free edition lacks funnel analysis and other key features · Pricing & plans · Annoyance · 2 people
“If you self host for free, you're missing basically all of the good parts of web analytics such as funnel analysis”
Dashboard painfully slow even on large instances · Performance · Annoyance · 2 people
“Even the most basic tasks like loading the dashboard was painfully slow”
Other product analytics tools on Friction, and what their users struggle with
Switching trades one set of problems for another. The same evidence, for each tool Friction covers in this category:
Umami
30 reports · 87 source threads · most-discussed area: Reliability & bugs
PostHog
24 reports · 77 source threads · most-discussed area: Reporting & analytics
Counts and reports reflect people who post in public (developers and technical buyers are over-represented). A tool with fewer reports is not a better tool; it may only be discussed less. How the data is built.